Without customers, small business will not function. It’s a simple (and scary) fact. Almost all small business runs on customers and needs them to thrive. So when they aren’t there, your morale and your bottom line suffer greatly.
So if you’re in a slump this summer, there’s not need to worry. No one is stopping you from attracting new customers to your small business for the future. Here are 5 simple, effective, and inexpensive ways of getting the attention of new customers.
Go the Extra Mile
Customers remember when you take that extra step for them. So every time you do, consider this as free advertising for your service. The more “good deeds” you do, word will spread, and new people will hear about your service and flock to you. Great customer service is your secret weapon.
Get to know your customer through each service you provide, and place them in specific categories based on those needs. The more categories you set up, the easier it will become to see opportunities for later. This fine-tuning will give you a better idea of the strategies you can employ for success.
Swap with Complimentary Businesses
For your area, run down the list of businesses that offer services or products that compliment your own services. Partner with them for some cross-promotional advertising (this can be done on social media as well as in store).
Develop a Call Back List
For customers and clients that are a frequent, set up a contact list that details their information in conjunction with what they purchase, be sure to include dates. Then, when it’s time for a “re-up” based on the date you have listed, send them a friendly reminder. Once word gets out that are more than the sum of your parts, new customers will clamor for your service.
Referrals aren’t “Old School”
In fact, they are just as powerful as they ever were. Create an incentive program designed around reward (perhaps a percentage discount). Every time a current customer brings in a new customer, offer a discount on a product or service that you offer. Referrals combine the power of free advertising and positive word-of-mouth.
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