Marketing for your Small Business requires basic understanding of SEO and good web design

LittleGuyMagLens-300x286 Nowadays, the savvy business owner is reaching beyond the traditional marketing approaches to promoting his business—local directories and print ads, for example—and turning to the digital offerings to help him stay competitive. Indeed, it’s all about aligning all of the choices and tailoring them for your business.

Today, the small business must have a basic understanding of SEO (search engine optimization) and effective web design as two vital elements in marketing for your small business.

Moreover, by outsourcing a business’s  web design, including someone to analyze the data from customer responses, the result should increase the return on investment (ROI).

Web design…

The small business owner may not understand the importance of unique visitors coming to his website. How does this differ from the number of ‘hits’ or ‘page views?”

“…it (unique visitors) refers to a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and unique visitors who return to the site.”

If the visitors to the business’s website quickly exits the page, that could point to a flaw in the web design: too many videos, photos or graphics to load, for example. What’s needed in this case is a re-design of the site to minimize loading times.

Key to digital marketing strategy is knowing how to use Social Media, ala Facebook and Twitter, for example. That requires feeding the business website with good content, be it company blogs, videos (YouTube) or photos.

Business owners are often to busy to master these areas, and should look outside their company for these services; this, to give them the time to do what it is they know best: run their business.

To find the right opening that matches your experience, be it part-time or full-time employment, contact us. We are the largest portal offering positions in the facilities maintenance field.


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